After establishing the vineyard and refurbishing the farm house, Carl and Frances purchased the turn-of-the-century sandstone buildings in Pontotoc, including what had been the grocery store, hardware store, post office, barber shop, and movie theater, with the idea of making the town into the center of viticulture and enology in the Northern Hill Country. The five buildings form the historic downtown and stand facing the ruin of San Fernando Academy. Over the course of a year, with the help of family and friends, they converted the oldest buildings, the grocery store and hardware store, into the Pontotoc Vineyard Tasting Hall and Winery.
The mission of Pontotoc Vineyard is to make savory, concentrated, and complex wines of exceptional quality from grapes grown in and well-suited to Texas. All of the wines are made with at least a portion of the grapes grown at Pontotoc Vineyard and are named after historic locations and geological formations in the Northern Hill Country. The grapes are hand harvested and hand selected to ensure the wines are made with only premium quality fruit. All of the wines are made by well-known Texas winemaker, Don Pullum, who is considered an honorary member of the Money Family, with the assistance of Carl, who gained practical winemaking experience while working in Spain and Croatia, and Frances, who has an exceptional palate and is developing pastry pairings for Pontotoc Vineyard wines.